VISIT SITE
Interactive
DelMonte Honeyglow
The largest fruit company in the world wants to launch a new product.
Kioti
Not sure the melon was sweet.
This effort was spearheaded by a need from the client for a microsite for a product launch for the Honeyglow line of melon's. The needed build time was 4-6 weeks and the project needs included product locator, social integration, product details, video and recipe management.
- Interactive Creative Direction
- UX and IA Planning
- Project Management
- Strategy
Microsite
Awareness is where it starts.
In it's initial phase the project is all about just increasing awareness of the product line and providing a way to find it and promote trial.
In the final objective strategy will be implemented to wrap the site in retargeting efforts, review sales methodology and refine the messaging to make the product competitive.
