Gamifying for Loyatly.
A game designed to target millennial demographic and provide a short engagement, repeated play experience to pull users into the Sheetz experience of getting “MTO” Made to Order food.
Gameplay mechanices were pretty simple for this and based on the “maid to order” system and getting food your way. Users would swipe any food not wanted by the millennial-based characters off the conveyors. At the same time they could combine food items to make combos for bonus points. Instant win items on the would randomly appear on the conveyor as well and be applied to the users loyalty card if they grab them.
Players had a hunger and thirst meeter and it goes down gradually faster as time lapses, miss too many required items from the touch displays and your game ends.
Addition Notes
Looking under the hood further gamers could compete on leader boards with their Facebook friends and people across the Sheetz footprint. Plays that happen at a Sheetz location (GPS use) scored bonus points and allowed us to capture telemetry of where players were playing, when, how often, MTOs they achieved, etc.
The game was multi-platform for iOS and Android and developed using Marmalade as a base framework.
The goal for the game was to create a fun and simple game that was geofenced and drove loyalty initiatives and engagement amongst the rabid fan base.
