VISIT SITE
Branding
Harrisburg University Storm
Creative Direction & Art Direction
- Phalanx Digital Client
eSports Branding
Harrisburg University Storm
For this project, the client approached Phalanx to deliver a top end identity for their new eSports Initiative. Harrisburg University, a long-standing Phalanx client, had been in the news a lot lately for their eSports program including a piece on HBO and multiple pieces on ESPN. Knowing our teams background in the gaming industry and our capabilities on the digital side, Phalanx was a good fit to step in and help to guide the ship.
- Creative Direction
- Art Direction
- Naming / Branding
- Spacial Design
Harrisburg University Storm
IT'S IN THE DETAILS
When your launching an esports brand it's about having everything you need to build the fan base.
Designing the apparel I spent a significant amount of time considering the options, detailing the fabric, and creating a style for a lasting impression.
Time
eSports Training Facility
Not only did we define the brand and all it's components, we also worked with the architect to define the most visual gaming space in the country.
Lander
Solid Foundation Landing Page
The final step in launching this brand was a solid landing page for users looking for a bit more detail.